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NEWS-seeking patterns of academics and ADMINISTRATORS Allama Iqbal Open University

By TARIQ MALIK Malik

INTRODUCTION

The media play a major role in the lives of people around the world in this era of globalization. The print media is more trustworthy source of information and Pakistan. In Pakistan, the readership of newspapers is higher.

The researcher of this study concerns the search for new modes of academic investigation to know the communities and administrators in the areas of national and international affairs, politics, education, economic, health, etc. No one reads the journal of sport together, but he or she tries to find the news they are interested: to obtain and update their knowledge and information on their particular area of interest. Some readers have read that the new policy, others may go to the economy and because they want to invest their money and are interested in knowing the political and economic situation of a country. A good economic and political condition is a motivating factor for investors to make investments. Some other readers obtain information on education and health.

NEW CONCEPT

Man can not exist without newspapers, but no newspaper can survive without new. News is a part of life. Definition of News is not an easy task. News is a simple word easily understood by those who deal with it. In a sense, it is one of the most complex words in our vocabulary, because it is endless in variety. While most definitions are now more familiar news is probably more than the Webster definition is "a report of recent events", "new information about something that took place recently."

The news is recent events and passes, especially those that are unusual or notable. According to Microsoft Encarta Dictionary "a report from a recent event" or "situation" and that the ratio of events published in a newspaper or information on current events in newspapers or broadcast by news media is called. Therefore, according this definition, the news is what is happening and what people feel, think, say and do. So, the new consists mainly of unpublished reports of the activities of persons of interest, inform, educate or entertain the public.

News is infact a communication between human beings. From the earliest days of human civilization, when people began to exchange ideas, information and ideas began to flow from one person to another. With the organization and development of society, the transfer of ideas and information has also increased and the process became more accurate and scientific.

IMPORTANCE OF NEW

New to define its meaning is the information provided to the public on the world around them. This information is important for them because with the latest information on a problem, the public is able to decide their plan of action. News is accurate, timely and report developing an event. This is not the event itself, but the description of the event by a journalist. The importance of news has grown rapidly. It is the diary where you can find the news in more detail, and can be preserved and kept for a period of time. Today, the press has become a social instrument, whether or not it wishes to be. As a social instrument, the newspaper said place permanently in thousands of homes, and thus affects all family members indirectly.

PRINT MEDIA

Newspapers, publishing generally issued on a daily or weekly basis, the main function of what to give news. Many newspapers provide information to special readers, such as weather reports, television listings, and lists of stock prices. They provide comments on politics, economics and arts a.