Gillette Phenom

While longtime sponsors are sticking with Tiger Woods, however, this situation has changed. Global consulting firm Accenture Ltd. has terminated its relationship with Tiger Woods, which marks the first major sponsor to cut ties with every golfer since his alleged infidelities surfaced and announced an indefinite leave of working on this sport marriage.

Accenture's move ends a six-year relationship during which the company credited its "Go Tiger" campaign to strengthen its image significantly. Accenture used to personify Woods claimed his attributes of integrity and high performance.

"After careful consideration and analysis, the company has determined it is more representative of its right to publicity", Accenture, adding that "he only wants the best for Tiger Woods and his family. "

The company plans to immediately take a new advertising campaign, with a major effort must be launched later in 2010. A spokesman for Accenture declined to comment further. advertising agency Young & Rubicam, which dealt with the company Tiger Woods ads, also would not comment on the move.

Accenture advertising campaign was almost entirely built around Tiger Woods and his success shows his ability to putt or chip key of rough. If Woods has acknowledged mistakes and said he would be back in a month, Accenture may be able to get out, "said Rick Burton, a professor of sports management at Syracuse University in interview. But the fact is Accenture can not afford to wait for what could be a long period before the return of Woods.

Accenture was the title sponsor since 2001 of the Match Play Championship, a World Golf Championship lucrative event which attracts the top 64 players in the world ranking. Accenture earlier this year renewed its sponsorship of the tournament until 2014. The contract is separate from its business with approval Woods.

Although not terminate their relationship altogether, a major sponsor pulled Woods this weekend. On Saturday, Gillette, which uses the slogan "The best a man can do, he said no air commercials featuring Woods or include it in public appearances for an unspecified amount of time. Woods was hired by Gillette in 2007 and has been in ads for the Gillette Fusion Power, with titles like "Phenom" and "Champions" with other stars, including the great tennis player Roger Federer and Thierry Henry soccer .

However, other sponsors continue to stick to Woods at the moment.

Electronic Arts, EA, whose sports division has been selling Tiger Woods Golf video game for a decade, said Sunday, "We respect that this is a very difficult situation, and private, for Tiger and his family. At that time, the strategy of our Tiger Woods PGA TOUR business remains unchanged. "forthcoming edition of the game featuring Woods was released in six months.

AT & T announced Sunday that he continues to evaluate its relationship with the golfer. Watchmaker Tag Heuer did not return a call Sunday, but his website continues to display photos of Woods was the link and models Golf Watch.

Nike Inc. said Friday it supported the decision to take Woods to leave. Gatorade, a unit of PepsiCo Inc., has previously said he supports Woods.

Longtime sponsors are sticking with Tiger Woods

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