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4711 After Shave

4711 After ShaveMen's Fragrance, Scent of women and other historical inaccuracies

It's not every day you meet a man who boasts to wear Chanel No. 5. Neil Morris is a special fragrance of Boston who likes to get noticed for her own perfume, but that is a big fan of the classics. "I love it when people compliment me on the track, and I can say is Chanel No. 5." Like many experts perfume, he understands that the line between men's fragrances women is largely illusory. In his line of perfume (http://www.neilmorrisfragrances.com) he calls its "shared fragrance, suitable for both men and women.

Although it may seem terribly modern, it is quite the opposite. Back in the heyday of European perfume early (18th century), there was no notion at all that any smell would be reserved for more appropriate for one sex over another. The most powerful men perfumed himself at the time, including kings, dukes and generals. This was mainly heterosexual and they wore perfume to some of their most solemn ceremonies.

The line for the perfume at the time was based more on class and economic buying power: the rich and famous felt better than the poor and oppressed. Among those who could afford perfume, there was no male versus female fragrances.

You can still see that in the oldest cologne in the world s, 4711 made in Cologne, Germany. This ancient confection is still on the market and claims to be the product that gave its name lightest Cologne. It SA citrus fragrance, sweet and strangely contemporary, despite the fact that he has been around for centuries. Although the Europeans, especially Germans, in 4711 to be a little dated, it is a scent of sex coverage. Men use it for aftershave, old ladies dab behind the ears, and American girls in Europe, in the hair spray.

The concept of perfume for women gained traction in the early 20th century perfume and fashion, in the process, has ceased to be the private reserve of a privileged few and have become less accessible to middle class. This is not a chance, when modern advertising has begun to influence consumer choice. As new entrants perfumes in the 1920s, advertisers identified women as the target population rather than men.

Coco Chanel on the market both its clothing line and his signature fragrance for women. It was no different (but perhaps less known) perfumes of the time did. Think Joy by Jean Patou, My Sin by Lanvin, Caron Nuit de Noel, or even the Emeraude Coty Muguet de Bois.

Fragrance has been promoted mainly by the global fashion world and women's fashion targeted customers. Although there is nothing inherently masculine or feminine products such as eyeglasses or watches or clothing, Chanel and other designers quickly escaped to a range of products exclusively for women. Perfume just went along for the ride.

These fragrances are widely expressed in the very feminine and elaborate containers, designed to fit well on the dressing table of a chic woman. Chanel used the sleek and simplistic for the No. 5 bottle of paying tribute to classic women UN-Frilled (which reflects his approach to the design of clothing). So if the bottle was Bejeweled or colored (such as cobalt blue bottle glorious evening in Paris) or pure lines, the bottle was also part of the appeal to the modern woman.

It is no coincidence that just after the great wave of fashion came the era of big glamorous movie stars. Marilyn Monroe, who has dominated the world of cinema in the 1950s, became a spokesman pay for Chanel No. 5 when asked what she wore to bed. (The answer, which is sometimes cited as two drops of Chanel No. 5 remains high in the lists of famous quote today.) It did not take long for the scent.

Posted on June 8, 2010.
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